Paco Rabanne launches Invictus, its new fragrance for men, which represents fresh and sporty creation in relation to the other perfumes of the house. The fragrance comes out in July 2013. Invictus, which is Latin for "invincible," represents power, dynamism and energy.

A heroic woody fresh men's fragrance with vibrancy and muscle in equal measure. The Invictus eau de toilette for men embodies two clashing forces: biting freshness and wild heat. The sea breeze prevails. Bursts of grapefruit. Powerful wood takes over, going up in flames. Notes of magnetic patchouli, wild Guaiac wood and ambergris. Everyone wins!